“I formed P12 in 2015 after working with some great brands and great people over 15 years at Ford, BMW, MINI then McLaren. These dynamic brands inspired me to help start-up or scale-up businesses make their mark as either a front-man for their business or in providing sales and marketing advice and operational support.
“With my extensive connections in the industry - from customers, to service providers, to CEOs, P12 has transformed into a consultancy that can call on a network of experts to help clients benefit from the best commercial, marketing, PR and strategic planning; focusing on premium and luxury automotive as defined as much by the customer experience as the retail price of the product.”
“I love the car industry – be that marketing the pinnacle of hypercar engineering, the complicated challenge of converting car buyers to the inevitable road to electrification, or the behind-the-scenes detail that goes into globalizing an automobile. This model also works for non-automotive businesses in mobility who see automotive as benchmark”
We offer automotive sales and marketing consultancy services and operational delivery for premium and luxury brands from the Middle East, through Europe and the UK, to California
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