
We offer specialist automotive sales, marketing and commercial services, business planning and strategic advice.
P12 is a specialist automotive sales and marketing consultancy with a foundation in award-winning communications for premium and luxury brands that has delivered sales, marketing and PR success for brands and dealers.
P12’s founder, Mark Harrison, has a unique mix of automotive commercial and marketing experience that directly provides clients with a broad but focused range of strategic thinking and operational delivery.
P12’s varied client base are looking to bring something new to market, adapt their sales and marketing programmes to fit a new audience, or simply launch as a brand or a new product.
Examples of P12’s influence are best highlighted in the links to films supporting Praga’s road and race car business, exploiting P12’s automotive network and contacts, and offering examples of Mark’s abilities as a front man for your business if required.
To learn more about the full extent of our services or to request our expertise, feel free to reach out.
"I've known Mark since we were the PR and Marketing leads for the new MINI launch in 2001. HIs engaging and highly collaborative approach co-created and implemented a brand strategy that caught big-budget competitors napping and still resonates today over 20 years later. His motivation of his team, dealers, customers, journalists and board members helped generate revenue and margin beyond budgeted expectations. A fantastic storyteller to-boot."
"I've worked (and socialised!) with Mark and members of his team for years since the days we launched the new MINI. He then worked closely with me and the design studio team at McLaren driving the influence of design into the launch programme's marketing, PR and customer-facing events. He was a pleasure to work with as he took time to not only understand the engineering of the McLaren cars, but also the design philosophy and how the two combined: this relationship translated to his role as Managing Director for McLaren's Middle-East office where we joined forces successfully on the P1 project. We sold a lot of cars in Dubai as a result and then enjoyed handing over the first P1 to its owner together, before Ferrari and Porsche delivered the first LaFerrari or 918 respectively! A big milestone then and our relationship continues as he launches the Praga race and road car programmes to many of our mutual fans and car collector contacts."
"I’ve had the pleasure working with Mark since 2019 in sourcing, securing, importing and racing high performance race cars between Europe, the UK and Australia. His collaborative approach has seen us establish a previously unknown automotive marque in the ANZ region and evolve into a successful racing team which has achieved significant success nationally and exposure internationally as we look to continue our journey of brand awareness and market penetration into the future. Mark is a man on whom you can rely in the increasingly competitive automotive arena."
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